TikTok, the ultra-popular short-form video app, has hired a top Walt Disney DIS Co. executive to be its new CEO.
Kevin Mayer, who ran Disney’s video-streaming business, will also serve as the chief operating officer of ByteDance, the Chinese-owned parent company of TikTok. Mayer was seen as a favorite to get the top job at Disney but was passed over to replace Bob Iger in favor of Bob Chapek earlier this year.
“Kevin has had an extraordinary impact on our company over the years,” Chapek said in a statement. “Having worked alongside Kevin for many years on the senior management team, I am enormously grateful to him for his support and friendship.”
Mayer will face some challenges ahead at TikTok. It has become an off-and-on-again target of criticism that its Chinese ownership makes it a security risk. And a group of 20 advocacy groups last week filed an FTC complaint that it hadn’t lived up to a deal reached with regulators last year to better protect children using its app.
He replaces Alex Zhu, one of the founders of Music.ly, the China-based app that ByteDance bought in 2017 and turned into TikTok. Zhu had made efforts to do what Mayer will now have to do: convince America that TikTok isn’t a threat.